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Neulich las ich mal wieder, dass “SEO tot ist” – ein Satz, den ich nun seit über zehn Jahren in den verschiedensten Branchen höre. Ehrlich gesagt: Diese Alarmrufe langweilen mich. Aber etwas ist tatsächlich anders. Seit generative KI und AI Overviews bei Google Einzug gehalten haben, fühlt sich das SEO-Spiel plötzlich wie ein riskantes Strategiespiel […]

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Noch vor wenigen Jahren hätte ich nicht geglaubt, dass meine Chats mit Kunden einmal von der Frage dominiert würden: ‘Wie sichtbar sind wir heute in ChatGPT?’ Was vor ein paar Jahren wie Science Fiction klang, ist Arbeitsalltag geworden. Die Zeiten, in denen uns Google allein wach gehalten hat, sind endgültig vorbei. Die großen KI-Modelle wie […]

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